Millennials have very different attitudes and appetites to the baby boomers before them, finds Alicia Buller. But what impact will they have on the environmental, economic and social landscape of tomorrow? The next generation of humans always defines the trajectory of society. Today, as the planet’s very existence hangs in the balance due to threats […]
Read more "Generation Y: defining the landscape of tomorrow"Tech-savvy? Narcissistic? Open-minded? What does being a millennial really mean? Who are they? Millennials are currently aged 20-35, or born between 1980 and the end of 1994 (with some more generous definitions taking in those born up to 2000). They also get called Generation Y, because they follow on from Generation X (born 1965-1979), and […]
Read more "Generation Y: a guide to a much-maligned demographic"They are Generation Curling in Sweden, Generation Serious in Norway, and even Generation John Paul II in Poland. The Chinese call them ken lao zu, or “the generation that eats the old”, and the Japanese have a term scolding them for not giving undivided attention to anything: nagara-zoku, “the people who are always doing two […]
Read more "Generation Y, Curling or Maybe: what the world calls millennials"
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