At last a major department store in the UK is going to focus on sustainability.
‘Selfridges is leading the UK retail effort to combine sustainability, innovation and luxury.
Last week Selfridges’ Creative Director, Linda Henson, stated the company would be embracing its mantra of ‘buying better, inspiring change’ and taking steps to implement these over the next five years…
As part of its commitment to retail sustainable fashion, Selfridges will display a Positive Luxury butterfly symbol which will inform consumers which brands can be trusted to adhere to a standard of sustainability and commitment to quality, design, quality and craftsmanship.’
Photo credit: Positive Luxury mark