Watch Selfridges’ Odd And Fantastical Film About Sustainable Fashion

Selfridges wants you to shop more responsibly.

So, they’ve launched a new campaign called #MaterialWorld to explain the detrimental effects fast and irresponsible fashion has on our ailing world.

Selfridges’ website is promoting its own sustainable brands and want to dispel popular myth that sustainable fashion is all about weird harem pants.

To get their message across, they enlisted the help of director Anna Ginsburg and illustrator Sara Andreasson to create this bonkers, yet educational, short for them.


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