The Luxury Sector Now Focusing on a Sustainable Future

“Consumer consciousness and expectations are evolving regarding corporate environmental issues, especially for millennials. They want their brands to behave responsibly,” said Elisa Niemtzow, director of consumer sectors for BSR, the world’s largest nonprofit business network dedicated to sustainability. “Brands up until now were marketing sustainability as what consumers should do. Now it’s: ‘Here’s what we are doing for you.”

 

Full article: http://www.nytimes.com/2015/12/02/fashion/luxury-brands-focusing-on-a-sustainable-future.html?_r=0

Advertisements

Leave a Reply

Fill in your details below or click an icon to log in:

WordPress.com Logo

You are commenting using your WordPress.com account. Log Out / Change )

Twitter picture

You are commenting using your Twitter account. Log Out / Change )

Facebook photo

You are commenting using your Facebook account. Log Out / Change )

Google+ photo

You are commenting using your Google+ account. Log Out / Change )

Connecting to %s