The Luxury Sector Now Focusing on a Sustainable Future

“Consumer consciousness and expectations are evolving regarding corporate environmental issues, especially for millennials. They want their brands to behave responsibly,” said Elisa Niemtzow, director of consumer sectors for BSR, the world’s largest nonprofit business network dedicated to sustainability. “Brands up until now were marketing sustainability as what consumers should do. Now it’s: ‘Here’s what we are doing for you.”


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