Zara goes sustainable with new Join Life initiative

Los Angeles – Although Zara’s recently been under fire for allegations with copyright infringement, it seems the fast-fashion retailer has also been working on other ventures. Recently, the on-trend brand has introduced its newest sustainable collection: Join Life.

The collection features a number of styles including contemporary designs made from sustainable materials. The apparel is made from recycled wool, sustainable Tencel, and organic cotton as cited on Zara’s website. These products are also made with forest friendly and animal friendly materials. “Our goal is for our products to become increasingly more sustainable,” the website states.

The brand’s site also states that its products meet health, safety, and environmental sustainability standards. In addition to offering these new eco-friendly options, the store states that now customers can bring in old clothes for recycling, with the hashtag #joinlife as a motto for this movement.

 

Full article: https://fashionunited.uk/news/fashion/zara-goes-sustainable-with-new-join-life-initiative/2016092021831

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