London – Once seen as a niche part of the fashion industry, being eco-conscious has rapidly become one of the hottest ‘topics’ of our time. From luxury fashion houses to fast-fashion retailers, and everything in between – more and more fashion companies are responding to mounting consumer interest and ‘going green.’ However, in spite of all the efforts being made the fact remains that the global fashion and textile industry is the second most polluting and damaging industry in the world after oil. “The fashion business model is broken and we urgently need to find alternatives,” proclaimed Safia Minney MBE, founder and CEO of eco-fashion brand People Tree in the documentary ‘The True Cost’. So we ask, what does it mean to be sustainable within the fashion industry? How can fashion companies become sustainable? In the second episode of a new series looking at sustainability and the fashion industry, FashionUnited takes a closer look at sustainable business models and their potential issues and benefits.
FULL ARTICLE: https://fashionunited.com/news/fashion/re-defining-sustainability-closing-the-loop-slow-fashion/2016051111283?utm_source=FashionUnited.COM+Trade+Journal&utm_campaign=928edeec69-COM19C_165_13_2016&utm_medium=email&utm_term=0_8c24d76aa5-928edeec69-149524433