Op-Ed | Is Fashion Ready for the Experience Economy?

Technology is revolutionising the way we use and relate to clothes. Last year, Google and Levi’s announced they were partnering on Project Languard to develop a fabric that can send commands to your smartphone via gestures like tapping or swiping. Ralph Lauren already offers a t shirt for a cool $295 (£210) that sends workout data to an iPhone, and Lady Gaga has brought 3D printing to the red carpet.

But beyond the super hi-tech, others are working on merging technology and fashion to address environmental concerns.

Behind the catwalk supermodels and glossy magazine covers lies a seriously resource-intensive industry with heavy impacts. The fashion industry has been linked to pollution of streams and rivers with hazardous chemicals leaked from factories and is a contributor to bulging landfills.

 

Full article: http://www.businessoffashion.com/articles/opinion/op-ed-is-fashion-ready-for-the-experience-economy

 

Photograph: Handout/Getty Images

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