It’s likely that you’re wearing cotton or polyester, two of the fashion industry’s most popular fibres. Cotton depends on large amounts of water to grow, and polyester depends on now-declining reserves of oil and gas. The idea behind sustainable materials is that they are less damaging to the environment to produce, consuming fewer natural resources and creating less pollution.
Erin Smith, artist in residence at Microsoft Research explains:
“We are living in a time when our growing population and consumption habits are no longer going to be supportable at our present escalating rate. We will need to find ways to make better use of our raw materials, including water and farmable lands.”
Full article here: