Future of Fashion
How fashion companies can exploit three important innovations being talked about in tech circles from Silicon Valley to Shenzhen: messaging, 3D printing and virtual reality.
LONDON, United Kingdom — From industrial looms to e-commerce, new technologies have remade the fashion world again and again. But oftentimes, new tech-driven innovations take too long to gain acceptance in this famously insular industry rooted in — and yet resistant to — change.
Fashion entrepreneurs who see the future before others have in the past faced ridicule, as was the case with some of the earliest pioneers of e-commerce, now the source of nearly all luxury market growth. And yet, as the pace of change intensifies and global epicentres of technology innovation, like Silicon Valley, take on a veneer of cool, fashion has become more open to innovation — at least on the surface. And herein lies the industry’s Achilles heel when it comes to technology. Too often, this cyclical, fast-moving sector, dominated by a trend-driven mindset, engages with new technologies on only a superficial level — as if they were new fads — before moving onto ‘the next big thing.’
From a certain vantage point, buzzy new technologies can appear to take off quickly. But for close observers who look beyond the buzz, their potential impact on consumer markets can often be grasped many years before, presenting companies that anticipate change with a tremendous advantage over competitors. Indeed, which senior fashion executive wouldn’t have liked to know over a decade ago, when Facebook was first founded by Mark Zuckerberg, the incredible impact social media would have on the industry?
This year, as we look into the future, three emerging technologies have the potential to reshape the way the industry does business, though their full effects may not be felt for cycles to come.
Full article: http://www.businessoffashion.com/articles/fashion-tech/digital-fashion-tech-in-2016-messaging-virtual-reality-3d-printing?utm_source=Subscribers&utm_campaign=b998847315-&utm_medium=email&utm_term=0_d2191372b3-b998847315-418973813