Why You Shouldn’t Launch a Label Straight Out of School

LONDON, United Kingdom — Addressing an audience of students at Central Saint Martins last year, Anna Wintour advised: “The only thing I worry a little bit about, going straight from school to starting your own business, is not that many succeed… I personally would advise you to think carefully before you start your own business, and consider possibly working for a designer or a company whose work you admire.”

For every Christopher Kane or Alexander Wang, both of whom launched their labels straight out of school and have gone on to build commercially successful brands, there’s a Meadham Kirchhoff — a label launched by a pair of designers after graduation, which has since shuttered — or a Gareth Pugh, a designer acclaimed for his creativity, but whose business faced serious commercial struggles. In 2007, Pugh told The Sunday Times Style magazine, “My life is one long financial struggle,” and claimed he’d never sold a dress (he made his debut at London Fashion Week in 2005). And for every Kirchhoff or Pugh, there are even more labels that never got off the ground to begin with.

Full article: http://www.businessoffashion.com/articles/education/why-you-shouldnt-launch-a-label-straight-out-of-school


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