Iris Apfel Has Designed Some Wearable Tech

Let’s face it, fitness wearables are usually fugly as hell. Most are made of waterproof rubber and stand out as eyesores if you ever dare to wear it with anything other than sportswear. Enter style icon Iris Apfel. At CES (the International Consumer Electronics Show), Apfel revealed her collaboration with wearable tech label WiseWear. Together, they’ve created a line of smart bracelets that ditch the sporty aesthetic and focus on something a little more sleek and glamorous — just like Apfel herself.

“There is a definite need for this because there are a lot of people who won’t run around doing business looking like they are going to the gym,” Apfel told Mashable. She added, “if a technology is going to strive to save my life, then at least take the next step to make me look good while doing it.”

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