Let’s hope besides the big brands that will be based here, they make concessions for emerging designers to offer a mixture that reflects the many fashion businesses that made Hackney popular in the first place.
Railway arches dating from the Victorian era are being redeveloped to form part of Hackney Walk – the UK’s first luxury fashion outlet district. London’s luxury shopping experience will be transformed, not just due to significant discounts on all items, but thanks to being situated in one of the capital’s most vibrant and bohemian districts.
Hackney has fashion design in its DNA with a tradition of being London’s hotbed for luminaries. A Burberry outlet store already flourishes in the area, alongside Hackney Walk’s nucleus of highly desired brands including Anya Hindmarch, Aquascutum, Bally, Joseph and Pringle.
Rumour has it that brands due to fill the striking arches housed within a colossal viaduct include Stone Island. And flanking the arches will be two huge units, one of which has been taken by Nike.
The shopping experience will contrast with the more sanitised experience typically offered by designer outlet centres, thanks to the gritty, and pulsating nature of the area complemented by the arches architecture designed by David Adjaye.
And don’t just expect the more established brands – Hackney Walk will also be populated by emerging designers. Food courtesy of some of Britain’s finest artisans, creative pop-ups, and unexpected fashion flourishes will appear alongside an enormous public artwork rumoured to be designed in collaboration with Dazed magazine.
Luxury is coming to Hackney and Hackney is coming to luxury, with twelve arches, as well as a whole cluster of other units expected to be opening towards the end of March.
Article from VeryFirstTo.com