Georgian designer named creative director of Paris-based fashion house Balenciaga

“The most important ingredient for us is the reality, what our woman wears to feel good and comfortable. We feel it’s inevitable and crucial to create contemporary clothing. Whether it’s a hoodie as a maxi dress or a cocktail dress in sportswear fleece, we are having a dialogue with today.”[]

“The collection is very versatile and modern; something that a lot of people could integrate into their wardrobe with ease, wearing the pieces for many seasons to come,” says Fred Fan, womenswear buyer for independent London boutique Layers. “Conceptually, Vetements is a label that focuses a great deal on the product, with deceptively simple pieces that are constructed and shaped in a manner that gives seemingly unassuming garments more depth,” he continues. “It’s great to see a brand concentrate on actual clothing above all else.” [BofF]

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