What Can the Ethical Fashion Movement Teach Us About Tackling Sustainability In Challenging Industries?

I had book marked this article when travelling for the past week, which is a great insight into the impact of fashion on the planet.

The sustainability challenges facing the clothing industry today are immense. In 2013 the Danish fashion institute estimated it to be the second-most damaging industry in the world, with 25 percent of the world’s pesticides used to grow cotton alone, and one-fifth of industrial water pollution stemming from the dyeing and treatment of fabric. The U.S. alone throws away 13 million tons of clothes per year and conditions in clothing factories worldwide are often poor, with incidents such as the Rana Plaza collapse serving to illustrate the human impact of an industry largely built on outsourced, low-paid labour.

In an industry that produces more than 150 billion items of clothing per year (enough to provide 20 new garments to every person on the planet) addressing these impacts isn’t easy. Fashion is fickle and trend-driven; no product solution typically stays on the market for long. The economics of fashion are also limiting: per-item profit in the industry is typically as low as 4 percent, driving decision-makers invariably toward cheaper options. Questions therefore arise as to how this behemoth of an industry, founded on creating ever-increasing amounts of product for ever-decreasing margins, can ever truly hope to transform itself?

See the full article here: http://www.sustainablebrands.com/news_and_views/supply_chain/adam_gerschel-clarke/what_can_ethical_fashion_movement_teach_us_about_ta?utm_source=Twitter&utm_medium=schtweets&utm_campaign=social


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