Does the wheel of fashion spin too fast?

All about V

Wednesday, 28 August 2013

Designers involved with sustainability feel there needs to be a seismic shift in the way consumers perceive and purchase fashion.  We would rather design clothes that are made to last and perhaps even handed down as heirlooms. Its called slow fashion and is very  similar to the slow food movement. Where we try to source quality locally and produce locally. This is an interesting article highlighting some of the issues facing the fashion industry.

“A recent article about the relentless fashion calendar has highlighted just how unforgiving the industry is to its designers and producers. Suzy Menkes, fashion editor of the Herald Tribune, noted: The fashion industry is broken in more ways than one: runway shows don’t match retail expectations; designers can’t keep up with demand; and customers can’t buy a coat in winter. So who’s to blame?

For many designers, the calendar is an ongoing…

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