Watchmyvision's Blog


One of the best examples of the trend radical transparency is in my opinion the brand Honest.By by Bruno Pieters. There are too many lies in the world and the public is crying for honesty. Julian Assange and Edward Snowden are also good examples but I think the clothing industry also needs to be transparent. Honest.By called themselves the first 100% transparent company. And I can tell you. They truly are. It starts with the documentary about Bruno Pieters himself. What he did in the past and what his beliefs are in being a designer. But with knowing who the designer is, you can’t say that you are 100% transparent. The power of Honest.By is their transparency about their clothes. You can trace everything about any single product. How many kilometers travelled, how many water is used, how much every piece of material costs and where it is made from…

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