Inside story: the fashion labels that hire prisoners and help reform lives

I first came across a company that trained and ultilised labour from prisons in Eastern Europe at an event at Potassium London back in 2012. ‘Jailed nine years ago for stealing lorries, Sergio is adamant he won’t join the long line of ex-offenders heading back into Mexico’s notoriously violent, overcrowded prison system. Reoffending rates in […]

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Milan SS17: All power to Prada

Prada collections often divide into two categories. The sublimely perfect and unforgettable. The collections you can mention and everyone (at least everyone in fashion) remembers. Then there are those that are less enduring, that you struggle to recall. Whether one sells better than another, Prada never actually says, but with the company struggling to get […]

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‘See Now, Buy Now’ may work for Burberry, but how about for smaller brands?

Burberry’s successful ‘see now buy now’ runway show on Monday is sending shockwaves down the core of the fashion industry. What had seemed impossible to execute: managing the supply chain lead times, selling the collection via wholesale channels months in advance, shooting the campaign before the show, seamlessly came together to much acclaim. All without […]

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Zara goes sustainable with new Join Life initiative

Los Angeles – Although Zara’s recently been under fire for allegations with copyright infringement, it seems the fast-fashion retailer has also been working on other ventures. Recently, the on-trend brand has introduced its newest sustainable collection: Join Life. The collection features a number of styles including contemporary designs made from sustainable materials. The apparel is […]

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